The Men Cosmetic and Skincare Trend

"There are more and more men's cosmetics brands and the most interesting right now is in men's skin care."
-Sakae Nonomura, director of the Beauty Research Institute at Kanebo Cosmetics Inc.



Men cosmetic and skincare have become a main trend nowdays. It is not only a priority for women anymore. But men should use products that are specially designed for them. Why? Skin is the single largest organ of the human body, and the hair that grows from it on men has a different chemical composition than women's. A man’s skin is often much tougher and 20% thicker than a woman’s due to his testosterone and pH level. As a result, he needs stronger lotions and cleansers to reach deeper into his pores and maintan healthy skin; especially men have larger pore that can accumulate more dirt during an average day.

There are many websites online that only sell men's products. For example 4VOO and STUDIO5IVE are very popular ones. Also, Sephora has a section that is only designed for men; skin care, hair products, shaving products, and more.

Should men wear makeup?
Should Men Wear Makeup?

Men want to look more attrative in the appearance just like a woman does.

Tips and Steps of Men Makeup (natural and fresh!)

1. Exfoliate. Before applying makeup, wash your face using an exfoliator and warm water. Rub your face gently in a circular motion to remove dead skin cells. Rinse with warm water and pat (don't rub) dry with a towel.

2. Apply Toner. Apply toner to a cosmetic pad and pat it lightly into your skin. Toner is meant to restore the skin to its natural pH level and remove any remaining dirt or dry skin cells.

3. Moisturize. Apply moisturizer with a sunscreen with an SPF of 15 or higher to your face and neck. Allow the moisturizer to absorb into your skin before proceeding to the next step.

4.Apply Concealer. Mix a little bit of concealer on the back of your hand with a fine make-up brush. Pick up a very small amount of concealer on the end of the brush - you can always go back for more if you need to - and dab it on the center of a blemish. Move to the outer edge with a gentle circular motion, then blend the concealer into the skin.

5.Powder your Nose. Dip the tip of a powder brush in powder and dust it lightly over your forehead and face. Apply a little more pressure when you go over your upper cheekbones, to add definition.

6.Wear Lip Balm. Choose a clear or neutral-colored lip balm that you can use throughout the day. Not only will it give your lips a smooth appearance, but it will also prevent them from getting chapped.

7.Remove makeup daily. Leaving makeup on overnight is not good for your skin. At the end of the day, wash your face again to remove makeup. Finish by using moisturizer. Use a richer moisturizer at night if you have dry skin.

Here's a tutorial I found on youtube. Hope it helps!


I keep reminding my boyfriend to use skincare products everyday. My boyfriend has large pores on face that easily accumulate dirt, so he needs to use face cleanser everyday. Also, he has some old acne scars which are needed to apply with lotion (specially for scars and acne) everyday. I believe at least it has to take several months for the result to be shown. People grow larger eye circles as they grow older, of course, same for men! I force my boyfriend to use eye cream whenever I use it. He doesn't have these habits until he met me (don't know if this is a good thing or not ^^). Still, he resists to use makeup. Especially one time I tried on him for the "invisible" eyeliner; that means drawing eyeliner under the eyelashes to make your eyes look bigger and more attractive, without the visible line of eyeliner on top of the eyelashes. Unfortunately, he didn't like it. He likes to have a more natural "man" look.

Men putting on foundation and concealer do make them look better on appearance.You will look a lot better on camera, too! Men celebrities do it. Why can't you?